E02 Brian McKenna: People-oriented writing (interview)

We talk to Brian McKenna—a respected creative director and copywriter in Seattle—who was an integral part of designing Microsoft and Microsoft Office voice principles.

Tune in to learn

  • Some history behind Starbucks’ creative campaigns
  • How he feels about the different roles in creative work
  • Tricks for learning compelling copywriting
  • Reverse-engineering great ads
  • And so much more…

Listen to the show

Stuff we mentioned during the interview

Bill Bernbach, http://adage.com/article/special-report-the-advertising-century/william-bernbach/140180/

Ed McCabe, http://www.nytimes.com/2012/03/25/automobiles/real-mad-men-pitched-safety-to-sell-volvos.html

John Brown’s Nike ad: http://www.designyourway.net/blog/inspiration/35-nike-print-advertisements-that-boosted-the-companys-income/

The Price by Neil Gaiman, https://www.goodreads.com/book/show/17340528-the-price

About Brian

Brian McKenna is a respected creative director and copywriter in Seattle who was an integral part of Microsoft Office voice work. His career started in journalism, but he quickly found his calling in advertising. After stints in top agencies, like Ogilvy, Brian started his own ad agency, McKenna & Company. Large brands, like Starbucks and Microsoft, have trusted Brian to tell their stories.

Jenn’s disclaimer: I forgot to turn off my Outlook notifications during the recording. We didn’t hear it while we were talking, but my computer definitely picked it up. Unfortunately, that means chimes are littered throughout Brian’s lovely interview. Mea culpa, Brian. Mea culpa, listeners. Lesson learned.

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Thanks for listening,

Jenn & Amy

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