In our inaugural episode, we chat with Anna Gregory, Principal Voice Strategist at Microsoft, about her efforts to uncover and evangelize Microsoft brand voice principles across the company.
Tune in to learn
- How she fell into copywriting
- What a Voice Strategist is
- Tips for writing voice principles
- And more…
Anna Gregory is a seasoned copywriter and strategist with stints as Copy Chief at Starbucks, Apple, Nokia, and now Microsoft. Her resume reads like the who’s who of big brands. She’s currently helping the Office 365 Design Studio shape and build out their creative strategy and voice practice. She’s also a multi-engine, commercial-licensed pilot, which means her head is literally and metaphorically in the clouds every day.
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Thanks for listening,
Jenn & Amy