E01 Anna Gregory: Uncovering Microsoft brand voice (interview)

In our inaugural episode, we chat with Anna Gregory, Principal Voice Strategist at Microsoft, about her efforts to uncover and evangelize Microsoft brand voice principles across the company.

Tune in to learn

  • How she fell into copywriting
  • What a Voice Strategist is
  • Tips for writing voice principles
  • And more…

About Anna

Anna Gregory is a seasoned copywriter and strategist with stints as Copy Chief at Starbucks, Apple, Nokia, and now Microsoft. Her resume reads like the who’s who of big brands. She’s currently helping the Office 365 Design Studio shape and build out their creative strategy and voice practice. She’s also a multi-engine, commercial-licensed pilot, which means her head is literally and metaphorically in the clouds every day.

Listen to the show

If you like what you’re hearing on the Words Work at Microsoft podcast, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes.

Thanks for listening,

Jenn & Amy

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s