E09 Anna Bertrand: Customer support with a smile (interview)

A company lives and dies by its customer service. Today on the pod, we talk with Anna Bertrand about what her team does to ensure that Microsoft support is constantly improving.   Tune in to learn Microsoft's shift of focus toward the customer experience side of support Anna's top 3 email writing tips What it takes … Continue reading E09 Anna Bertrand: Customer support with a smile (interview)

E08 Jennifer Warnick: The birth of corporate storytelling (interview)

In this episode, we talk to Jennifer Warnick about her editorial work for Microsoft Stories and IT Showcase. Jennifer's been telling stories about the people and technology at the heart of Microsoft for nearly a decade. A former journalist, her colorful, human-focused news and features helped usher in a new era of corporate storytelling at Microsoft. … Continue reading E08 Jennifer Warnick: The birth of corporate storytelling (interview)

E07 Catherine Minden: Revamping the Microsoft Writing Style Guide (interview)

The Microsoft Manual of Style for Technical Publications needed an overhaul. So, we called in the one-person who could get the job done—Catherine Minden. In this episode, we talk to Catherine, owner of Minden Editorial Services, about her editorial work revamping (and rebranding) the Microsoft Writing Style Guide.  Tune in to learn What a style … Continue reading E07 Catherine Minden: Revamping the Microsoft Writing Style Guide (interview)

E06 Jonathan Foster: Characterizing Cortana’s AI personality (interview)

Ever wondered who writes what Cortana says? Today on the pod, we talk to Jonathan Foster, Principal Content Experiences Manager, whose team writes everything Cortana says. Tune in to learn His favorite fictionalized AI character of all time About how the Cortana editorial team grew Why they decided to give Cortana a personality, and how What … Continue reading E06 Jonathan Foster: Characterizing Cortana’s AI personality (interview)

E05 David Betz: Writing about Microsoft Design (interview)

David Betz, Senior Writer on the Windows Content Experiences team, talks to us about his editorial work for Microsoft Design's Medium publications. Tune in to learn What his spirit animal is About his switch from graphic design to storytelling How and why the Microsoft Design Medium publication started What writing advice he offers people who … Continue reading E05 David Betz: Writing about Microsoft Design (interview)

E04 Laura Reilly: Crafting Microsoft Office ad campaigns (interview)

Laura Reilly, Senior Writer on the Microsoft Office Brand Experiences Team, about puts people back at the heart of productivity. Tune in to learn What it's like to work inside the Office Brand Creative Studio How Little Caesar's changed Laura's life Why she wanted to become a copywriter What her favorite Microsoft Office campaign is … Continue reading E04 Laura Reilly: Crafting Microsoft Office ad campaigns (interview)

E03 Jennifer Bost & Amy King: Get to know your hosts

Jenn and Amy interview each other on this episode of the pod. Tune in to discover how long they've been writers, how their careers started, and what they're working on these days...and some other nonsensical (but very important) stuff. Listen to the show Stuff we mentioned during the interview Mark Twain's obsession with billiards tables … Continue reading E03 Jennifer Bost & Amy King: Get to know your hosts

E02 Brian McKenna: People-oriented writing (interview)

We talk to Brian McKenna—a respected creative director and copywriter in Seattle—who was an integral part of designing Microsoft and Microsoft Office voice principles. Tune in to learn Some history behind Starbucks' creative campaigns How he feels about the different roles in creative work Tricks for learning compelling copywriting Reverse-engineering great ads And so much … Continue reading E02 Brian McKenna: People-oriented writing (interview)

E01 Anna Gregory: Uncovering Microsoft brand voice (interview)

In our inaugural episode, we chat with Anna Gregory, Principal Voice Strategist at Microsoft, about her efforts to uncover and evangelize Microsoft brand voice principles across the company. Tune in to learn How she fell into copywriting What a Voice Strategist is Tips for writing voice principles And more... About Anna Anna Gregory is a … Continue reading E01 Anna Gregory: Uncovering Microsoft brand voice (interview)